DETROIT – The Motor City Cruise, G League affiliate of the Detroit Pistons, announced today that they will debut a new custom uniform in their game against G League Ignite on February 15 as part of their Black History Month initiatives.
Teaming up with Detroit Phoenix Center, United Dairy Industries of Michigan, and local fashion designer, Ken Walker, the Motor City Cruise will wear the custom uniforms for one game and donate select jerseys to the Detroit Phoenix Center. Both Detroit Phoenix Center and United Dairy Industries of Michigan will have their logos displayed on the front and back of the jersey, respectively.
Walker, born and raised on the Westside of Detroit, is an eclectic fashion designer, marketing strategist, and mental wealth activist. Walker attended Detroit School of Arts in high school before obtaining his bachelor’s degree from Michigan State University in 2014. Post-graduation, Walker started a career in advertising before launching his own clothing and apparel company, K Walker Collective. Within eight months of launching his brand, Walker made it to New York Fashion Week in 2019 as an Emerging Designer. Walker’s work has been featured inside local retail store Detroit is the New Black and he will be opening his own storefront in Midtown this spring.
Chosen by Walker to be the featured non-profit on the custom jersey, the Detroit Phoenix Center prides itself on nurturing young adults, ages 13-24, in the Detroit area by providing educational resources, scholarship programs, and emergency crisis housing in an effort to end youth homelessness. Founded in 2017 by Courtney Smith, the Detroit Phoenix Center was a 2020 Best of MichBusiness honoree in the start-up category. As of July 1st, 2020, the Detroit Phoenix Center has distributed over 7,000 care packages of essential goods to youth and families throughout Detroit.